Home > Website Design > Writing for the web
Important information above ‘the fold’
Keep most important content visible as the page opens, less important information can be accessible by scrolling
Lay-out facilitates scanning vs. reading
People rarely read web content, they scan for important, key words and if they can easily scan the content you are onto a winner.
Short sentences and paragraphs
Make it easy to read and find relevant information
Avoid technical jargon
Talk to your users in a language they will understand
Headings & Sub headings
Make it easy to read and find relevant information
Bullet points
A great way to get across a lot of information and making it easy to read
3 click rule
Ensure users can get to where they need to be with max. 3 clicks
Three screen max per page
Dont have pages too long, create sub sections if pages are longer than 3 screens
Benefits vs features
While users need to know the features of your product or service it is much more important to tell them the benefits. Why should they buy from you vs. your competitors
Updated content
NEVER have out of date content on your website. Keep your site up to date so people immediately trust it.
Writing for the web
Important information above ‘the fold’
Keep most important content visible as the page opens, less important information can be accessible by scrolling
Lay-out facilitates scanning vs. reading
People rarely read web content, they scan for important, key words and if they can easily scan the content you are onto a winner.
Short sentences and paragraphs
Make it easy to read and find relevant information
Avoid technical jargon
Talk to your users in a language they will understand
Headings & Sub headings
Make it easy to read and find relevant information
Bullet points
A great way to get across a lot of information and making it easy to read
3 click rule
Ensure users can get to where they need to be with max. 3 clicks
Three screen max per page
Dont have pages too long, create sub sections if pages are longer than 3 screens
Benefits vs features
While users need to know the features of your product or service it is much more important to tell them the benefits. Why should they buy from you vs. your competitors
Updated content
NEVER have out of date content on your website. Keep your site up to date so people immediately trust it.
