Social Media
How? Why? When? Where? Which one?
Thinking of using social media? Unsure where to start? The first things you need to do it ask yourself what is your reason for using it, what is your strategy? Don’t launch into using them without knowing who you are targeting and what you want to achieve. Is it increased brand awareness, increased sales, customer service….?Social and business networking websites like Twitter, Facebook, LinkedIn, Flickr and Foursquare are the latest craze on-line and millions of people use them every day all over the world to interact with friends, family, colleagues and business prospects.
What's The Social Technographics Profile Of Your Customers
Which of these fit your customer profile?
Creators – publish web pages, write blogs, upload videos
Critics – comment on blogs, post ratings
Collectors – use RSS to collect and gather information
Joiners – use social networking sites
Spectators – read blogs, videos and listen to podcasts
Inactives – are online but do not yet participate in any social media
Questions to ask yourself before taking the plunge into Social Media:
- Are my customers using these sites and how are they using them?
- Do I have the necessary skills and time?
- How will I get my return on investment?
- What is my strategy for using social media?
The good news is that it does not have to be as much work as you think, the biggest job is identifying your strategy and setting up the accounts and there is more good news, you can sync up accounts so they feed into one another and there are lots of aps and online tools to make your life that bit easier.
Not sure where to start, who not give us a call on 087 8348279 or email for some advice or assistance.
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