Online Marketing Training
& Mentoring
Empowering you is what we are all about. Let us teach you and/or your clients how to successfully do business online. Our online marketing training approach in to ensure we deliver the training in a non technical format because not many of us are technical and it is important that you understand what you need to do and how to go about implementing your online marketing strategy. I thought your presentation was brilliant on Tuesday evening. There was terrific comments of praise when you left and every member learnt something new.
Brigid Brown, Fortress Planning
Specialist e-business online marketing training includes:
- Search Engine Optimisation - Learn how website usability and structure can impact your search engine positioning, discover how Google works, how to research target key phrase and learn how to optimise your website.
- Google AdWords & Facebook ads - introduction to Google AdWords and Facebook ads, how to use these mediums effectively, key features and tracking conversions.
- Web strategy development - learn how to create a web marketing strategy. It is important that you do not just launch into online marketing, think about your objectives, your target markets etc
- Email marketing - Email marketing is an extremely effective way to drive traffic to your website but there are strict data protection rules that you needed to adhere to. Learn about data protection and using the Constant Contact online e-marketing tool, learn how to set up a template and how to create and write effective newsletters
- Creating best practice websites - this workshop is very effective for those thinking of redeveloping their website or anyone who is planning on setting up a new website. Learn about usability, accessibility, best practice guidelines.
- Social media & blogging - Social networking is the number one activity on the web. This module will show you how to use social media and blogging to increase your online profile and how to engage with existing and prospective clients effectively.
- QR Codes, what are they and how to integrate them into your business - QR Codes are being used around the world every day and are set to be the hottest thing in Ireland in 2011. They allow businesses to get potential clients to their website, save a vCard, send a text, and enter competitions etc. by simply scanning a code with their phone. This course will introduce participants to QR Codes and show them how they can be used in their business. For more information on our QR Codes training course, click here >>
Delivery Methods
Our e-business online marketing training programmes can be run in 4 different formats:- Practical Workshops: Requires individual PCs for all participants with internet access. This format is the most beneficial to the participants.
- Classroom: Ideal for up to 20 participants but they will not have access to the internet for practical work.
- Seminar / Conference: This can be held in any training or meeting/conference facility. This allows for large numbers but no practical elements can be included.
- 1 : 1 sessions: Room for up to 3 people with internet access for up to 2 laptops.
Trainer - Sandra Hennessy
Sandra Hennessy has over 9 years in delivered online marketing training and mentoring through Enterprise Boards, LEADER and Rural Development, Fáilte Ireland, Tourism Learning Network and in partnership with third party training organisations.She holds the NUI Certificate in Training and Continuing Education.
Sandra undertakes online marketing on behalf of a portfolio of clients and provides e-business supports and online marketing training for SMEs through Enterprise Boards and Fáilte Ireland clients under the Web Check initiatives in Dublin and the South East.
